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You Don’t Know It


From Sweden comes the absolutely amazing indie singer/songwriter Francis Moon with his latest release, say hello to "You Don't Know It". With this refreshingly honest and fragile blend of melodies and lyrics he explores the bittersweet truth behind love in a way that is quite human and easy to connect with. The track unfolds and embraces that unknown that is part of falling for someone, because you don't know if things feel the same for the other person.

"You Don't Know It" embraces the mystery behind the experience that is falling in love as it reminds us that it holds both hope and loss in a balance, making it hard to known which way it will go. It's song that feels sad yet also happy, strangely pulling us and making it clear that life and love have this one-of-a-kind duality. So listen closely and fall prey to relatable touch of magic and palpable emotion that makes this an absolute must-listen gem. Enjoy!

To listen on Apple Music click HERE

"'You Don't Know It' tells a tale of a love that feels unattainable, with the fear of confessing one's feelings overshadowing the undeniable impact this person has on their life. It's a poignant reminder of the bittersweet nature of love, with hopelessness and fear battling against desire and longing."

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